Investment Objectives

The objective of Software Holdings is the preservation and growth of the asset base and income stream from investments to support the members of the extended Muldoon family and beneficiaries over future generations.

Ideal Investment

Software Holdings has been investing in two broad sectors since the 1970’s. Technology companies for growth and commercial property for free cash flow to fund investments.

Accounting & Financial Partners

For over 35 years Software Holdings has worked with Kim Batcheldor of Grant Thornton on accounting and advisory matters. Portfolio companies leverage Gareth Bryant and the team at Interactive Accounting for their needs due to their specialisation in SaaS businesses.

Business Coach Partner

Portfolio companies have access to the Scaling Up program and business coaching facilitated by Anna Samios.

People & Culture Partner

Software Holdings and portfolio companies have worked with Sarah Nguyen of Talentary for over 10 years on people & culture related aspects of scaling.


Software Holdings expects monthly updates from portfolio companies so we know how and where we can provide perspective and be of assistance.

Community Responsibility

Software Holdings has made donations to community organisations over its lifetime. Typically these organisations are in the local community so we can see how the funds are deployed first hand.