software holdings provides finance, business mentoring and advisory services to start-ups

Our emphasis is on providers of SaaS type services

We have been investing in start-ups for over 30 years

Software Holdings

A family office looking to partner with bootstrapped and profitable software businesses that wish to have an impact on their community and scale up.

Established in the 1970’s.
Providing advisory services to the IT&T industry for 50 years.
Investing in software businesses for 30 years.

Investment Thesis

Our focus is independent software companies that desire to raise once, get to profitability, and grow sustainably over time. Our aim is to invest and hold for the long term, reinvesting dividends in future portfolio companies.

We are inspired by the IndieConf, MicroConf, Small Giants and More Good Jobs movements.


We engage and work with external business partners that can provide guidance and perspective on your company’s scaling up journey.


We request monthly updates from portfolio companies so we know how and where we can provide perspective and be of assistance.


We are well aware of our responsibility to the broader community. We participate in Pledge 1% and have committed to donate, at a minimum, 1% of profit.